Whale Wars online campaign

• gig: branding, concepting, interactive
• client: Animal Planet/Discovery Communications
• location: Silver Spring, MD
• creative_direction: Linas Virbickas
• design: Linas Virbickas, Dana Abrams, Jay Perry
• writing: Beth Stewart
• completed: May 2009

Whale Wars has been one of Animal Planet's most successful new shows, and the season 2 campaign was rewarded with one of the biggest promotional budgets in the channel's history. Working with the branding team, I helped to develop concepts, animation, and final boards for the extensive online campaign, including placement on Yahoo and the Huffington Post.