Super Fetch

• gig: branding, concepting, interactive
• client: Animal Planet/Discovery Communications
• location: Silver Spring, MD
• creative_direction: Linas Virbickas
• design: Jay Perry, Linas Virbickas
• writing: Beth Stewart
• programming: Jay Perry
• completed: September 2009

Zak George is a rising star in the dog-training world who has a cool technique: just talk to your dog. Find their motivation, and you can teach them to do anything. His new show on Animal Planet demonstrates just that - dogs take out the trash, bartend, ride bicycles, and do crazy frisbee tricks.

I worked on both the press kit and marketing materials for this show. I decided to approach it with a low-fi, hand-drawn aesthetic, which fits both the show's goofy sense of humor as well as Zak's roots on YouTube. I used rough 'squigglevision' animation for titling and lettering which was actually picked up for the show's opener. We continued this look for print and online advertising, in a few variations that describe how dogs can do things you never thought possible.