PetSource

• gig: logo design, identity
• client: Animal Planet/Discovery Communications
• location: Silver Spring, MD
• creative_direction: Linas Virbickas
• design: Jay Perry
• completed: March 2009

This spring Animal Planet relaunched the pet section of its web site with a new brand and half a dozen subsections on everything from veterinary questions to news to training. I designed both the umbrella brand, "PetSource", and all the section logos that live inside it - a large and challenging and, finally, rewarding project.