Online Press Kit: Jockeys

• gig: animation, flash development
• client: Animal Planet/Discovery Communications
• location: Silver Spring, MD
• creative_direction: Linas Virbickas
• design: Robert Lewis
• programming: Jay Perry
• animation: Jay Perry
• sound: Jay Perry
• completed: March 2009

Flash press kit for Animal Planet's new series 'Jockeys.' Illustrating the darker side of horseracing, the site opens with a flying horeshoe that 'cracks' the browser's screen. This complex site builds its interface dynamically from an XML sitemap. Content changes come fast and frequently for ekits, and entire pages can be added to this site in minutes. Just add another tag in the XML and tell it whether you'd like text, images, and/or video. Data is managed centrally in a custom-built Model-View-Controller framework, which we've continued using for much of Animal Planet's Flash work.