Dogscopes

• gig: title treatment, illustration
• client: Animal Planet/Discovery Communications
• location: Silver Spring, MD
• creative_direction: Linas Virbickas
• design: Jay Perry
• completed: November 2008

In the fall of 2008, Animal Planet launched a new section of its "Pet Planet" website: Dog Horoscopes. The client asked that we specifically relate each sign of the zodiac to dogs in icon form, and turned out to the one of the coolest exercises in simplicity I've tried. For each of the twelve dogs, I changed only one or two things; the resulting repetition and deadpan style seemed to add to the humor. One of my favorite design projects.